Our People

Dan Price

Dan started in credit card processing sales while in high school and has received numerous top sales person awards relating to performance and customer satisfaction.  Dan’s number one goal as a sales person was to always carry out exactly what he promised to his customers.  Today, Dan is considered an expert in the payment processing industry.  He has been featured or quoted in Forbes, The Green Sheet, ISO & Agent, Transaction World, and other industry publications. At Gravity, Dan functions as the director of day-to-day operations, sales, and marketing.  He also hires and manages Gravity Payments’ staff, which was mentioned in Transaction World Magazine as a “top notch customer support staff.” 

Lucas Price

Lucas has been a top performer in many aspects of the credit card processing industry.  In 2004, he co-founded Gravity Payments.  Prominent payment processing industry colleagues know Lucas as a genius and have referred to him in that way many times. At Gravity, Lucas functions on the board of advisors, focusing mainly on finance, information, and technology.  He is the driving research force behind new innovations and products at Gravity.

James Diel

James has served in management at Gravity since 2004. With a background in business and public relations, James began selling credit card processing in St. Louis as an advocate for small businesses. He quickly developed a broad understanding of the industry and gained a loyal following of merchants due to his emphasis on consultative, relationship-based selling, and strong focus on high-touch customer service. In 2003, James was sought out by, and went to work for, a well-respected industry start-up called Transaction Transport Technologies (T3) as VP of Business Development. At Gravity, James’ primary focus includes managing the company’s growth in markets such as Missouri, California and Arkansas, as well as developing Gravity’s partner relationships with banks and POS resellers.