What you need to know about changes in the credit card industry.
Gift Cards are Great
Monday, August 3, 2009
Being a business owner means that you’ve always got at least three things on your mind at all times:
1. Making more money
2. Decreasing expenses
3. Increasing effeciency
Of course there are myriad ways of accomplishing these things, but of the methods that come to mind none are as easy or as cost effective as the thoughtful implementation of a gift card program. You may already offer gift certificates, and that’s a good start, but lets take a quick look at the benefits of offering gift cards:
Increased Revenue
- Gift cards outsell paper gift certificates 4 to 1
- 56% of customers spend more than the value on the card
- Gift cards encourage return visits
Operational Savings
- Reduced administrative costs
- Reduced theft and fraud
- Simplified reporting
More Convenient
- Faster checkouts
- Easier to carry than gift cards
- Consumers prefer plastic over paper and are more inclined to purchase
If you would like to offer your customers gift cards, contact us today. One of our associates will be happy to walk you through the process.
